Dr. Russell J. Zwanka, director of the food marketing program and associate professor of food marketing, at Western Michigan University, and WMU student panelists Abbey Herrmann, Katelyn Wandel and Mary Raclawski will engage in an insightful and lively discussion on what GenNext wants and needs from the grocery sector, as well as what the younger generation of food marketers aim to accomplish in their up-and-coming careers. They will cover buying patterns, desires and the engagement needs of the fastest-growing generation in our stores.