Nate Vollmer, a 2022 GenNext winner, is the director of human resources for the Minocqua, Wis.-based T.A. Solberg Co. Inc., which operates Trig's stores throughout central and northern Wisconsin. In this session he will review key elements to a successful workplace to improve retention and culture and discuss the associate experience that spans leadership, associate communication and associate welfare, among other aspects of the people part of the grocery business.