Reed grew up in Connecticut, attended UConn, and has focused his work on building up forward-thinking food companies through smart partnerships and strategic branding. He's a member of the leadership team at sister organizations Chabaso Bakery, Atticus New Haven, and CT Food Launchpad, focusing on sales and marketing. Earlier in his career he was the second employee at Junzi, a fast-casual Chinese food concept that started out of the Yale Entrepreneurial Institute and now has locations across Greater New York City.