Venkata (Sid) Konka serves as Director, Data Solutions Architecture for Retail Business Services, the services company of Ahold Delhaize USA. He joined the company’s co-op program in 2014 and became a permanent associate in 2015, growing from a talented data engineer to a broadly respected Director of Data Solution Architecture whose expertise and thought leadership is highly sought after. His fast progression on the IT team is driven by his success in designing the Data Lake, which is enabling data science, machine learning, analytics and reporting for Ahold Delhaize USA brands. Examples include customer hyper-personalization, brand and in-stock position improvements, as well as his capacity to advocate and collaborate across the IT and business teams. Sid is a pioneer of new capabilities and was the company’s first Data Engineer, Solutions Architect and now the first Director of Solutions Architecture. Prior to joining Retail Business Services, Sid pursued his master’s in information systems from Northeastern University and worked for an Hi IT services company in India.